Cancer Society of New Zealand
Finalist: Best Plain English Website — Public Sector / Non-Government Organisation
Judges' comment
I really like this site. I like the tone and the feel. I think you understand your audience and anticipate what they’d want to know and do.
Media statement
“Get The Tools” delivers serious messages with a bit of humour hoping our visitors will keep coming back to the site. We don’t want to preach to men about their health but we do want them to spend a bit more time looking after themselves so we can enjoy their company longer. We will only use plain language on the site because it’s how people really communicate with each other and we’ll continue to use it because it’s the most effective way of getting a message across.
The Cancer Society is excited about being a finalist in this category and we’re encouraged by our nomination.
Sarah Stacy-Bayne