Accuro Health Insurance comes out tops

The award for the People’s Choice — Best Plain English Communication goes to Accuro Health Insurance for their website.
See the official announcement on the Newsroom website

The person who nominated this website said:

It’s a beautifully clear, simple website. I found it clear and logical.

The international panel of judges said about this entry:

This website is a very good example of plain English used to support a business to communicate clearly and in an engaging way with as many New Zealand residents and citizens as possible. I’d expect it to have a positive impact on sales to new customers and existing customer retention and engagement.

This is a very strong site. It gives a great first impression, drawing the reader in from the start. This is then followed up by concise and engaging content, and a simple-to-navigate layout that makes it easy for readers to find and do what they need to.

[Accuro has] done a good job creating a user experience that is clear and helpful, which is refreshing for an insurance organisation.

Lawyer, comedian and Awards MC James Elliott announced winners on the Newsroom website.

Bad news for Auckland Council

The award for the People’s Choice — Worst Brainstrain Communication goes to Auckland Council for its Proposed Plan Change letter.
See the official announcement on the Newsroom website

The person who nominated this document said:

A good friend of mine came in waving her [copy of this letter] at me, saying she had a Master’s degree in English and couldn’t understand a word of it.

The international panel of judges said about this entry:

This document is very difficult to understand, which disturbs me because it seems very important for landowners. Also, the writer portrays the content as unimportant, but I don’t think it is so, and this makes me suspicious.

The council is trying to bring a planning change to the attention of its ratepayers and residents. But it has failed miserably to think about how to get that message across in plain language. [The letter] appears to be written for people who understand council processes, not for those who will be most affected by the change.

The third component of this communication is already written in plain language, so the skills to write the rest in plain language exist. This is poor performance for a very important matter, and a huge opportunity missed. Many residents were frustrated by this communication.

New Zealanders continue to benefit after 14 years

The People’s Choice Awards are held each year and form part of the Plain English Awards. The full Plain English Awards are held every second year. Entries for the 2020 Plain English Awards will open at the end of March 2020.

After 14 years of Awards, New Zealanders continue to reap the benefits of business and government using clear communication to engage with their clients, consumers, and customers. The Awards reinforce the element of care that lies behind reader-focused communications.

Awards founder (and CE of plain language consultancy Write Limited) Lynda Harris said care is one of the qualities associated with plain English that’s closest to her heart.

People who choose to communicate in plain English do, by definition, care about their readers. They put the needs of their readers first as they think and write. They care about people, impact, and outcomes.

Awards sponsors

Sponsors for this year’s Awards included WriteMark, Write Limited, Wright Family Foundation, Graphic Solutions, Newsroom, printing.com, MoneyHub, and Consumer NZ.

Other sponsors, whose contributions to the Awards were invaluable, are Editor Software (United Kingdom), JUNO Investing Magazine, and Kendons.

Find out more

See Newsroom’s official announcement of this year’s winners

Read what our winners and finalists had to say on our winners page

For more information, contact:
Gregory Fortuin, Chair, WriteMark Plain English Awards Trust
021 465 254

The post Winners announced in 2019 People’s Choice Awards appeared first on Plain English Awards.

We can’t wait to find out which of our finalists have come out tops. And we’re very excited to have the support of Newsroom to help us spread the word.
James Elliott — our fabulous and funny MC at Awards presentations for the last 5 years — is continuing his support for plain language by being our star announcer.

All sorts of goodies await the winner of the Best Plain English Communication

We know our judges have been thinking long and hard about which of the top four nominations in their category deserves to win. What can the finalists, all supported by members of the public, look forward to if they win?

First of all, we’re pretty sure they’ll be celebrating their award, knowing that their communication has had a positive impact in the world.

As well, thanks to our wonderful sponsors, the winner will walk away with some fabulous prizes.

They’ll be thrilled to receive the iconic trophy in steel and bronze by Wellington sculptor Campbell Maud. They’ll enjoy using the latest StyleWriter plain English editing software from Editor Software to craft future documents.

And we think they’ll be excited to extend their skills with a place on any of Write Limited’s 1-day open workshops.

A little bit of fun for our Brainstrain winner

Our Brainstrain judges are all industry experts and take their roles very seriously. Even so, we always present the Brainstrain Award with good humour. That’s why the winner of the Worst Brainstrain Communication gets the famous Brainstrain rubbish bin filled with sour worms.

Who’ll win the notorious rubbish bin full of sour worms this year? Photo by Rebecca McMillan.

Winners of our Brainstrain category need serious prizes too! They’ll also get:

• the latest StyleWriter plain English editing software from Editor Software
• 2 hours free consultancy from Write Limited to start transforming the document or webpage into plain English
• a place on any of Write Limited’s 1-day open workshops.

Good luck to all our People’s Choice finalists!

We look forward to finding out our winners on Thursday, 28 November. Why not join us?

The post Brainstrain or Best — prizes for all in the People’s Choice Awards appeared first on Plain English Awards.

What’s making our Brainstrain judges cringe

Initial feedback from our judges in the Brainstrain category hints at a lot of work needed to bring some of the nominations up to par. Judges have even expressed concern that ‘documents of this standard are still being written’.

From what we know so far, our Brainstrain judges have been frustrated by excessive jargon and technical terms, poor flow, and vague and confusing words, among other gripes. One judge hinted that ‘documents like this used to be the norm, but that’s no longer the case as plain language steadily spreads’.

What’s making our Best Communication judges smile

In contrast to what our Brainstrain judges have been grappling with, judges in our Best Communication category have been reporting lots of good news. They’ve been reviewing nominations that are apparently engaging from the outset, sensitive to the reader, easy to navigate, and attractive. Feedback from one of our judges even implied that one of the nominations they’d reviewed was ‘fun to read’!

Make sure you check in to the Newsroom website on Thursday, 28 November. We’ll also direct you to the online announcement through our own website.

The post Not long until our winners are announced! appeared first on Plain English Awards.

We’re ready to roll with the Awards in 2019 — and we’ve got some exciting plans to tell you about.

We’ll alternate between the Plain English Awards and the People’s Choice Awards

As you might imagine, it takes a tonne of support and time and resources to bring together annual awards. We’re now in our 14th year, and we know that our momentum is strong and that people’s appetite for plain English continues to grow.

After lots of planning and consideration, we’ve decided to alternate between having the full Plain English Awards one year and the People’s Choice Awards the next. Having held the full Awards last year in 2018, this means we’re focusing on the People’s Choice only in 2019.

Some of you will remember that the idea of holding the People’s Choice Awards on their own is actually not a new one. You may recall we held them on their own in 2016, to coincide with the Clarity2016 conference here in Wellington.

Entries for this year’s People’s Choice Awards will open on Saturday, 1 June

Once entries are open, members of the public will be able to nominate an outstanding communication of their choice for the People’s Choice — Best Plain English Communication.

People will also be able to nominate a miserable communication for the notorious People’s Choice — Worst Brainstrain Communication.

Entries in the People’s Choice Awards are free and will be judged by a panel of plain language specialists from New Zealand and overseas.

We’re planning a mid-year Awards ceremony

Another result of our planning is that we’ve decided to aim for a mid-year ceremony. Traditionally we’ve celebrated our winners in November. However, after this year, entries will open near the end of the year and we’ll celebrate winners the following winter. Because who doesn’t love a good mid-winter celebration?!

What about next year’s full Plain English Awards?

Entries for the 2020 Plain English Awards will open in November this year. We’ll give you plenty of information before then, so keep your eye out for our newsletters and other publicity. Subscribe to our newsletter

Thanks for following and supporting the annual Plain English Awards. You all play a big part in making these Awards a valuable and exciting event.

The post We’re ready to roll with the 2019 Awards! appeared first on Plain English Awards.

Judges for the 2018 Plain English Awards

The post Outstanding entries deserve outstanding judges appeared first on Plain English Awards.

Read about our categories

See who won at last year’s Awards

The post You’ve got 3 extra days to enter the Awards appeared first on Plain English Awards.

You can enter documents and websites for two awards:

• Best Plain English Communication — for the most outstanding example of a plain English document or webpage nominated by a member of the public
• Worst ‘Brainstrain’ Communication — for a publicly available or widely used document or website that causes problems for many people.

How a Brainstrain award can help

The Brainstrain typically gets a lot of publicity. But even the winners of this category can turn the event into something positive. By shining a spotlight on entries in this category, awards organisers hope the entries will be rewritten in beautifully plain English.

You, the public, call the shots in the People’s Choice awards. Image by Jon Tyson on Unsplash.

Winners are welcome to blow their own trumpet

The winners of the Best Plain English Communication can share news of their win. They receive a logo to display on the winning publication and their email footer. They’ll also often have people blowing their trumpet for them — take a look at what stuff.co.nz had to say about last year’s winner, the Wellington City Council.

Entries come from everywhere

People nominate documents from likely and unlikely places.

The Wellington City Council’s newsletter Our Wellington Tō Tātou Pōneke won the ‘best’ award in 2017. Judges said vibrant design and friendly language made the document appealing. ‘Successfully combines drier council initiatives with more exciting information on events.’

In 2016, a paper from researchers NZIER with the forbidding title ISDS and Sovereignty won. It succinctly explained a key point of contention in the Trans-Pacific Partnership. It was ‘a breath of fresh air to readers used to struggling through lengthy, jargon-filled advisory documents,’ said the judges.

KiwiSaver documents have won both the ‘Best’ and ‘Brainstrain’ awards.

How you can enter

You have until 3 September to enter a website or document. You need to submit an electronic copy of the entry — so if you’re entering a printed document, you’ll need to scan it.

Entries must:

• be whole documents or webpages, not extracts
• be in current use for business purposes
• be owned by an organisation that operates in New Zealand
• not be owned by the organisation you work for
• not be a book, or an extract from a book.

Your identity will not be revealed to the organisations you nominate, or to the judges.

Enter the People’s Choice — Best Plain English Communication

Enter the People’s Choice — Worst ‘Brainstrain’ Communication

The post For the good of the people — enter the People’s Choice awards appeared first on Plain English Awards.