They're the sparkle on the plain English cupcake. Well done to this year's finalists. Photo by Audrey Fretz on Unsplash

Our judges have announced this year’s finalists. Find out who they are here

What makes an entry good enough to become a finalist? According to our judges, it’s all about being like this:

• ‘Overall, we have a strong example of how a company can take complex information and share the details both with clarity and with compelling storytelling. Kudos!’
• ‘I would certainly use this product as an example of effective plain writing and information design.’
• ‘This is an exemplary document.’

Now the countdown begins to our Awards ceremony on Thursday, 15 November, where we’ll announce and celebrate this year’s winners. Watch this space for details about how to get tickets.