2010 WriteMark |
Friday 3 September 2010 |
New Zealand Plain English Awards |
|
Deloitte — Finalist, Best Plain English Document — Private Sector
Media Release
20 September
Accountants and lawyers are often criticised for not writing for the audience and as a result much damage is done to these professions. At Deloitte we recognised some time ago that overly complicated communication serves only to deepen the divide between client and advisor, which is why one of our key values in the firm is 'Talk Straight.'
Although it is our job to know the technicalities behind our advice, it is equally important to demonstrate the value of it. Communicating clearly is the first and most vital step. If clients cannot decipher how our advice will affect them in clear and simple terms, we will not get the best out of the relationship.
What sets us apart is the fact that we approach every piece of communication with the needs of the audience forefront in our minds. Whether new recruit or existing client, for us talking straight goes beyond words to action."
Karen Torjussen, Head of Marketing and Business Development, Deloitte
Sponsors
We would like to thank the following sponsors for their support in 2010.
