Plain English Awards

celebrate New Zealand's clearest communicators

2017 People’s Choice awards

The People’s Choice category has two awards

  • Best Plain English Communication
  • Worst ‘Brainstrain’ Communication

Nominations for the 2017 Plain English Awards are now closed.

Please email [email protected] if you have any questions about your entry.

If you missed out this year, you can enter the 2018 Awards at any time.

2018 People’s Choice entry form


People’s Choice — Worst ‘Brainstrain’ Communication

The People’s Choice — Worst ‘Brainstrain’ Communication award reveals, in good humour, the document or website most notable for confusing and dumbfounding its target audience with obscurity and gobbledygook.

By putting these confusing documents and web pages under the spotlight, we hope that the organisations responsible will rewrite them in beautifully plain English.


What you need to know

The ideal entry for the Worst ‘Brainstrain’ Communication award is a publicly available or widely used document or website that causes problems for many people.

Documents or web pages nominated in the WriteMark Plain English Awards People’s Choice category must:

  • be whole documents or web pages, not extracts
  • be in current use for business purposes
  • be owned by an organisation that operates in New Zealand
  • not be owned by the organisation you work for
  • not be a book, or an extract of a book.

You and we (the Trust) agree to keep your details confidential. (Your details will not be revealed to the judges or the organisations you nominate.)


Prizes for this award

Thanks to your nomination, the organisation named as the winner of the People’s Choice — Worst ‘Brainstrain’ Communication award will receive:

  • the famous ‘Brainstrain’ rubbish bin filled with sour worms
  • the latest StyleWriter plain English editing software — single-user licence (from Editor Software)
  • 2 hours free consultancy from Write Limited to start transforming the document or website into plain English
  • a place on any of Write Limited’s 1-day public workshops.

2018 People’s Choice entry form


People’s Choice — Best Plain English Communication

The People’s Choice — Best Plain English Communication award honours the most outstanding example of a plain English document or web page nominated by a member of the public.


What you need to know

Documents or web pages nominated in the WriteMark Plain English Awards People’s Choice category must:

  • be whole documents or web pages, not extracts
  • be in current use for business purposes
  • be owned by an organisation that operates in New Zealand
  • not be owned by the organisation you work for
  • not be a book, or an extract of a book.

You and we (the Trust) agree to keep your details confidential. (Your details will not be revealed to the judges or the organisations you nominate.)


Prizes for this award

Thanks to your nomination, the organisation named as the winner of the People’s Choice — Best Plain English Communication award will receive:

  • a stunning steel and bronze trophy produced for the Awards by Wellington sculptor Campbell Maud
  • the latest StyleWriter plain English editing software — single-user licence (from Editor Software)
  • a place on any of Write Limited’s 1-day public workshops.

2018 People’s Choice entry form

Nominations to the People’s Choice category are free.

Nominations for the 2018 Plain English Awards close at 6pm on 31 August 2018.

Please email [email protected] if you have any questions.