Gareth Morgan Investments
Finalist: Best Plain English Website — Private Sector
Judges' comment
The layout and presentation of pages on this website is one of the best of all the entrants. You have used a large font size, white space, and sub-headings.
Media statement
Our website is the prime sales and communication channel for GMK, so we work hard to make our online information as clear as possible. Which can be a challenge with all the jargon that comes with the investment world.
We believe that the better informed our customers are, the better decisions they make. So our website is regularly updated with videos and articles explaining a wide range of financial topics.
The clear approach to communication doesn’t stop with the words on the website — it also extends to the numbers. Our online reports are easy to understand and show customers what is happening with their money, down to the last cent.
Many people across GMI are involved in maintaining and updating the website’s content, so it’s a real team effort. And everyone is committed to clear communication — even our legal adviser!
Peter Johnston
Content, Communications and Brand Manager