2011 WriteMark |
Saturday 12 November 2011 |
New Zealand Plain English Awards |
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- Plain English Champion — Best Organisation 2011
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- Best Document Public Sector 2011
- Best Document Private Sector 2011
- Best Website Public Sector 2011
- Best Website — Private Sector 2011
- Best Sentence Transformation 2011
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- Best Financial — Investment Statement 2011
- Best Financial — General Financial Document 2011
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People's Choice Best Plain English Website 2011
Judges' comments
Winner: Kiwibank — www.kiwibank.co.nz
Kiwibank’s website is the clear winner in this category. It is laid out and written so that it is immediately clear what they do, who it’s for, and how you can complete the tasks. Here are some of our specific comments:
- Services are right at the top — easy to find, easy to use
- Good headings. Nice short paragraphs.
- Text is simple text and short. They did a great job choosing words their customers use. They come off friendly and approachable.
- Links are good and the calculators are easy to use.
- The navigation is simple; and while there is a lot of text, it is easy to read.
This site is very flat, which is appropriate. Few people will come to it to look at the whole thing - they will most likely have a specific interest and want to quickly see the range of options available to them.
2011 Awards winners and finalists2011 Awards
