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2016 WRITEMARK NEW ZEALAND PLAIN ENGLISH AWARDS

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Sponsors

We would like to thank the following sponsors for their support in 2015.

     


  • Wright Family Foundation

Plain English criteria for documents and websites

Plain English criteria for documents

Purpose

The purpose of the document is clear at the start.

Structure

The structure is clear and logical to the reader.

Headings and main messages

The headings are informative and clearly signpost the main messages.

Vocabulary

The words are precise and familiar. Technical terms are explained.

Sentences

The sentences are mostly short and straightforward.

Layout and presentation

The layout helps the reader absorb the message quickly and accurately.

Plain English criteria for websites

Purpose

The page has an informative title and clear purpose.

Content

  • The content of the page is relevant to the title.
  • The content of the whole page is obvious at the top of the page.

Structure

The structure is clear and logical to the reader.

Headings and main messages

  • Headings are frequent, clear, informative, and easily scanned.
  • Sentences and paragraphs are frontloaded, with the important information at the beginning.

Usability

  • Instructions and procedures are clear.
  • Link-text is self-explanatory and is not embedded in sentences.

Vocabulary

The words are precise and familiar. Technical terms are explained.

Sentences and paragraphs

The sentences and paragraphs are mostly short and straightforward.

 Layout and presentation

  • Pages use F-design to good effect.
  • Content of pages is visually appealing.
  • Body text is in an easy-to-read font.