Reward a great document
Media release, 29 May 2013
Now you can dob in the document that caused brainstrain or praise the easy-to-read one. The People’s Choice entries for the WriteMark Plan English Awards are open. So you can make a stand to banish jargon and gobbledygook and help everyone access clear information.
The Awards are held annually by the WriteMark Plain English Awards Trust. They celebrate and recognise concise, well-structured, and easily understood documents, both online and in print.
Trust chair Gregory Fortuin says this year they are looking for lots of entries from the private sector and in the People’s Choice categories.
“Help the judging panel find and reward a great document — especially if it’s been sent to, or seen, by many New Zealanders. For example, it might be a really clear letter or a user-friendly webpage from a bank or government department.”
The Cancer Society’s commitment to clear communication and user-focused materials was applauded in 2012, winning the Society the coveted Plain English Champion — Best Organisation award.
“Nominate a bad document or website that’s caused you frustration or worse. Tell your story — the judges need to know. 'Brainstrain' winners often improve their document and make it a great example of plain English. That means your nomination could help thousands of New Zealanders,” says Mr Fortuin.
Last year’s winner of the 'Brainstrain' award, Nova Energy, was described as an organisation that has a strong reason to change the way it communicates. The organisation won with its Terms and Conditions for Gas and Electricity Supply, which was described by judges as “illegible, inaccessible, and a fine example of fine print”.
The Plain English Awards aim to:
- improve government and business documents so that all New Zealanders can understand them
- praise public awareness of the need for, and benefits of, plain English
- create a public preference for organisations that choose to communicate in plain English.
Entries close on 20 September. Winners will be announced in December. For more information, and to enter online, visit www.plainenglishawards.org.nz.
Ends
For all media enquiries and further information about the Awards, contact:
- Andrea Bolton, WriteMark Plain English Awards, [email protected], 021 670 564
- Gregory Fortuin, Chair, Plain English Awards Trust, [email protected], 021 465 254.