The mighty side of sponsorship — a big step beyond donating
Everyone wins with a sound sponsorship agreement. Photo by Shirly Niv Marton / Unsplash
Sponsorship isn’t about giving away money to a good cause: that’s donating. Sponsorship offers two parties the opportunity to be part of a win–win agreement.
In return for their support, sponsors get the same feel-good factor they would get from donating. But on top of that, they also get a return on the investment in their chosen cause. So, true sponsorship offers an organisation something sustainable and tangible in return for its commitment.
Sponsors get clear returns on their investment
Sponsoring the Plain English Awards offers clear returns on your investment, such as:
- alignment with plain English values. You’re seen as customer-focused, transparent, and trustworthy
- brand exposure. Forget about advertising! You’ll be widely promoted in our Awards publicity, reaching large groups of potential new customers
- networking opportunities. Plain English Awards entries come from a huge range of public and private organisations. The networking opportunities you get from Awards forums (in person and online) offer a hugely valuable return, as does the actual presentation ceremony.
Is your organisation a sponsorship ‘best match’?
Looking at the values and aims of the Plain English Awards, and from our past experience, we know the types of organisations that benefit most from sponsorship.
If you can answer ‘Yes’ to any of these questions, sponsoring the Plain English Awards could be just the thing for you:
- Do you want to reinforce to your clients or customers that you always work with their best interests in mind?
- Do you want to reinforce to your clients or customers that you are transparent in your dealings with them and with other organisations?
- Do you want to be part of a movement to improve government and business documents so that all New Zealanders can understand them?
- Do you want to help build a public preference for plain English?
- Do you love celebrating success?
Answered ‘Yes’ to one of more of these questions? It’s time for a conversation!
We’d love to hear from you
Get in touch if you’d like to talk through sponsorship opportunities at this year’s Awards. We’d love to discuss a sponsorship arrangement that would benefit both the Awards and your organisation.
Phone: +64 4 384 6447
Email: [email protected]
Visit our website for more information about the 2018 Plain English Awards
Posted In: 2018 Plain English Awards, Plain English Awards, Social good, Sponsors
Tags: 2018 Plain English Awards, Plain English Awards, Social good, Sponsorship
