Who’s the best and who’s the worst? Our panel of expert judges will make this year’s tough decisions. Image by Emily Morter. Unsplash licence.
Every year we’re honoured to enlist the support of plain language specialists from around New Zealand and the world to judge entries and nominations in our Awards. This year’s People’s Choice Awards are no different.
The exciting task of deciding who’s best
For our Best Communication category, we’re delighted to announce Deanna Lorianni, communications strategist from Virginia, USA, as panel chair. She’ll be joined by plain language specialists Emma Fossey in Scotland and Paula Shelton in Auckland. Together Deanna, Emma, and Paula will make the tough decision on which of your nominations is this year’s plain language superstar.
The difficult job of sorting bad from worse
For our Brainstrain category, we’re lucky enough to have the expert eye of two judges who’ve been part of this panel for several years: Simon Hertnon from Nakedize, who’ll be chairing the panel, and Sue Chetwin from Consumer — we’re excited to have them back! Simon and Sue will be joined by the equally valuable Paula van Gemen, plain language specialist from the Netherlands.
Read more about who’s on this year’s judging panels
Nicola Welby August 22nd, 2019
Posted In: 2019 People's Choice Awards, Judges
Tags: Best Plain English Communication, Brainstrain, clear thinking, clear writing, Industry awards, jargon, jargon-busting, PEA, People's Choice Awards, plain English, Plain English Awards, plain language, power of plain English, Worst Brainstrain, writing for the public
A helping hand can come from the most unlikely places. Image by Youssef Naddam. Unsplash licence.
In times of trouble, who might you expect to get help from? Friends, family, colleagues, or your close community all might offer to lend a hand. It’s not often that a complete stranger jumps in to help. Particularly one that’s disguised as an industry award with the title ‘Brainstrain’.
Meet your new friend — the Brainstrain Award
The People’s Choice Awards offer members of the public an opportunity to celebrate excellent communications and to draw attention to bad ones — through the Brainstrain Award.
Winning the Brainstrain Award is like being offered a helping hand from a stranger. We say ‘stranger’ because all nominations are anonymous (and free).
The ‘helping hand’ is an opportunity for the winner to turn their communication around and make it better than ever. (And maybe even enter the Turnaround Award in the next round of full Plain English Awards in 2020.)
The Brainstrain winner gets some plain English love
The winning nomination gets the unenviable title of ‘People’s Choice — Worst Brainstrain Communication’. Sure, the word ‘Brainstrain’ doesn’t sound that great. But when you read what else winners receive, the title becomes a little less ominous.
Our beloved Brainstrain winner receives not only the famous Brainstrain rubbish bin filled with sour worms, but also some very constructive feedback and training in the form of:
- feedback on their communication (and how it could be improved) from our expert panel of international judges
- the latest StyleWriter plain English editing software — single-user licence (from Editor Software)
- 2 hours free consultancy from Write Limited to start transforming the document or webpage into plain English
- a place on any of Write Limited’s 1-day open workshops to use before 31 March 2020.
Do your bit for improving New Zealand’s communication. Submit your nominations for this year’s Brainstrain Award
Nicola Welby June 26th, 2019
Posted In: 2019 People's Choice Awards, Brainstrain, Communications
Tags: Brainstrain, People's Choice Awards, plain language, Worst Brainstrain
Winning the People's Choice Award will have you jumping for joy. Image by Andre Hunter. Unsplash licence.
Whether you enter an award yourself or someone else nominates you, taking out a title brings plenty of benefits for the winner. This year’s People’s Choice Awards have prizes for the best — and the worst!
Best confirms that all your hard work was worth it
The highlight of winning our Best Plain English Communication category is probably the public recognition. Winners know that a member of the public thought something they created was a worthy entry for the Awards. And our international panel of judges thought it was the best in its class.
That’s not all though. Winners also receive:
- a stunning steel and bronze trophy produced for the Awards by Wellington sculptor Campbell Maud
- a single-use licence for StyleWriter plain English editing software
- a place on any of Write Limited’s 1-day open workshops.
Worst gives you a chance to turn things around
You might think that anyone ‘unlucky’ enough to win our Brainstrain category would have nothing to be happy about (except perhaps the bag of sour worms they’re given). But that’s definitely not the case. They actually have plenty to celebrate.
Winning the notorious Brainstrain category often acts as a catalyst for organisations to rethink their communications — and ultimately what their audience needs. Winners are forced to take a good hard look at the way they write, and work out how they can improve.
Winners get hugely valuable feedback from our judges about their communication. One previous winner used the feedback to revamp their communication. They did such an impressive job that it won the Best Plain English Turnaround Award the following year.
Winners of the Brainstrain category also receive:
- the (in)famous Brainstrain rubbish bin filled with sour worms
- a single-use licence for StyleWriter plain English editing software
- 2 hours free consultancy from Write Limited to start transforming the document or webpage into plain English
- a place on any of Write Limited’s 1-day open workshops.
Take a look at past Award winners on our website
Nicola Welby June 17th, 2019
Posted In: 2019 People's Choice Awards
Tags: Best Plain English Document, Brainstrain, People's Choice Awards, Plain English Awards, Plain English Awards 2019, Worst Brainstrain
Do you know someone whose writing makes you prickly? Nominate them for the 2019 Brainstrain award.
If you’ve been marking off the days on your calendar, you’ll know the time has come. Nominations for the 2019 People’s Choice Awards opened last Saturday.
Success worth being proud of
What we love about the People’s Choice Awards, and what many of you have told us you love too, is how our winners react to their success. Winners of our People’s Choice Best category are invariably enormously proud — and rightly so! Who wouldn’t be? Your work will have been singled out by a member of the public, judged against other outstanding entries, and deemed by the international judging panel to be the best!
Recognition to take in good humour
What about the winner of our award for the worst communication? Our Worst Brainstrain category recognises a document or website that a member of the public has found confusing, frustrating, obscure, or downright horrible. With all the potential fallout from winning this unenviable title, we love that our winners invariably accept their ‘success’ in good humour. And they see it as an opportunity to start over again, so that their communication serves its audience better.
Check out the acceptance speeches by some past winners of the People’s Choice Worst Brainstrain award:
Nicola Welby June 5th, 2019
Posted In: 2019 People's Choice Awards, Brainstrain, Winners
Tags: Best Plain English Document, Brainstrain, People's Choice, Worst Brainstrain
Is your writing like a can of worms? Image by Sam Howzit, Creative Commons 2.0 licence.
You’re in for a plain English treat over the next couple of years. This year we’re pushing the People’s Choice Awards to the fore (we’ll be back with the full Awards next year). So right now, in 2019, we’re giving all of you in the public domain the chance to nominate your most and least favourite communications.
Here are three great reasons to get involved this year.
You want to do something about frustratingly confusing communications
When you nominate a communication for the not-so-coveted Brainstrain award, you’ll be helping to make a positive difference to the way organisations communicate. Almost without exception, organisations step up to ‘take it on the chin’ when nominated for the dreaded bin of sour worm lollies. With the public scrutiny they get from winning the Brainstrain category, they’re motivated to change.
You want to share a wonderful example of clear communication with the world
We love to celebrate the great work happening in so many organisations that are improving the way they communicate. Winning the award for Best Plain English Communication is a public pat on the back for New Zealand’s clearest communicators. Help them get the recognition they deserve.
You want to help improve the lives of everyday Kiwis
The People’s Choice Awards help organisations to keep things real with their communications. If they win the Best Plain English Communication award, they’re recognised for getting things right for their audience. If, however, they win the dreaded Brainstrain award, they have plenty of incentive to change for the good.
Don’t muck about. It’s time to send your nominations for this year’s People’s Choice Awards!
Nicola Welby May 27th, 2019
Posted In: 2019 People's Choice Awards, Industry awards, People, Social good
Tags: Brainstrain, clear thinking, jargon, jargon-busting, People's Choice
You, the public, call the shots in the People's Choice awards. Photo by Stuart Guest-Smith on Unsplash.
Members of the public can praise a paragon of clarity or put forward a perplexing paper in the People’s Choice category of the Plain English Awards.
You can enter documents and websites for two awards:
- Best Plain English Communication — for the most outstanding example of a plain English document or webpage nominated by a member of the public
- Worst ‘Brainstrain’ Communication — for a publicly available or widely used document or website that causes problems for many people.
How a Brainstrain award can help
The Brainstrain typically gets a lot of publicity. But even the winners of this category can turn the event into something positive. By shining a spotlight on entries in this category, awards organisers hope the entries will be rewritten in beautifully plain English.
Winners are welcome to blow their own trumpet
The winners of the Best Plain English Communication can share news of their win. They receive a logo to display on the winning publication and their email footer. They’ll also often have people blowing their trumpet for them — take a look at what stuff.co.nz had to say about last year’s winner, the Wellington City Council.
Entries come from everywhere
People nominate documents from likely and unlikely places.
The Wellington City Council’s newsletter Our Wellington Tō Tātou Pōneke won the ‘best’ award in 2017. Judges said vibrant design and friendly language made the document appealing. ‘Successfully combines drier council initiatives with more exciting information on events.’
In 2016, a paper from researchers NZIER with the forbidding title ISDS and Sovereignty won. It succinctly explained a key point of contention in the Trans-Pacific Partnership. It was ‘a breath of fresh air to readers used to struggling through lengthy, jargon-filled advisory documents,’ said the judges.
KiwiSaver documents have won both the ‘Best’ and ‘Brainstrain’ awards.
How you can enter
You have until 3 September to enter a website or document. You need to submit an electronic copy of the entry — so if you’re entering a printed document, you’ll need to scan it.
Entries must:
- be whole documents or webpages, not extracts
- be in current use for business purposes
- be owned by an organisation that operates in New Zealand
- not be owned by the organisation you work for
- not be a book, or an extract from a book.
Your identity will not be revealed to the organisations you nominate, or to the judges.
Enter the People’s Choice — Best Plain English Communication
Enter the People’s Choice — Worst ‘Brainstrain’ Communication
Melissa Mebus June 29th, 2018
Posted In: 2018 Plain English Awards, People's Choice awards
Tags: 2018 Plain English Awards, Brainstrain, clear communication, People's Choice
Time to celebrate! Photo by Tessa Rampersad on Unsplash
Why do we hold the annual Plain English Awards? What is it exactly that we’re trying to achieve?
Celebrating individuals and organisations that put the needs of their readers first
Everyone’s talking about it — busy people leading busy lives. Everyday people are regularly expected to read what can be critical information in a variety of mediums. But if the information they’re getting is written or presented in a way that makes it difficult to process, essential messages can get lost or muddled.
The Plain English Awards celebrate individuals and organisations that put the needs of their readers first. The Awards aim to:
- improve government and business documents so that all New Zealanders can understand them
- raise public awareness of the need for, and benefits of, plain English
- create a public preference for organisations that choose to communicate in plain English.
How seemingly small changes can make a big difference
Last year Wellington author and writing trainer Simon Hertnon was a judge in the People’s Choice section of the Plain English Awards. He and his panel members chose the winner of the Best People’s Choice — Best Plain English Communication and the People’s Choice — Worst ‘Brainstrain’ Communication.
Simon shared his impression of the two winning entries in his recent blog post about the critical influence of tone in a formal document. Suitable tone is a key component of any plain English document. And last year’s winner of the Best Plain English Communication Award offered a perfect example of how effective good tone can be. The winner of the Brainstrain Award, however, illustrated the alternative.
‘One winning entry illustrated why the default writing style of business and government — which I would characterise as formal, exhaustive, and impersonal — regularly fails to meet the needs of today’s information-overloaded reader,’ Simon says in his blog post.
‘The other winning entry provided an exemplar for what business and government writers can and should do to improve the quality and usefulness of their writing. That is, to employ a familiar, confident, no-nonsense tone.’
Time to get your entries in for the 2017 Awards
Have you submitted your Awards entries yet? Don’t miss out — enter now
Nicola Welby August 30th, 2017
Posted In: Plain English Awards
Tags: Brainstrain, People's Choice, Plain English Awards, Simon Hertnon
Plain English Awards
Have you heard about the People’s Choice — Worst ‘Brainstrain’ Communication award? It’s the sibling of the People’s Choice — Best Communication award. Here are three things you need to know.
1. The Brainstrain award is the one award that organisations don’t really want to win. It reveals, in good humour, the document or website most notable for confusing and dumbfounding its target audience with obscurity and gobbledygook.
2. The ideal entry is a publicly available or widely used document or website that causes problems for many people.
3. By putting these confusing documents and web pages under the spotlight, we hope that the organisations responsible will rewrite them in beautifully plain English. And we’ve had some great turnaround stories prompted by this publicity.
So why not nominate a great or not-so-great document or website for one of the People’s Choice Awards.
Get involved with the People’s Choice Awards
Plain English Awards
Nicola Welby June 16th, 2017
Posted In: Communications
Tags: Brainstrain, consumers, gobbledygook, plain language, transformation
Media release: 5 November 2016
People’s Choice awards for the best and worst of business writing were announced at a gala dinner in Wellington, New Zealand on Saturday, 5 November.
The award for the Best Plain English Communication was taken out by well-known economic consultancy firm, the New Zealand Institute of Economic Research (NZIER) ahead of a number of strong contenders. NZIER’s report on international trade and agreements and sovereignty, ISDS and Sovereignty, was judged to be an outstanding example of clarity and reader focus.
The judges, Sue Chetwin of Consumer NZ and plain language experts Simon Hertnon and Ralph Brown, had high praise for the writers: ‘The NZIER report is a breath of fresh air to readers used to struggling through lengthy, jargon-filled advisory documents.
‘We wish this style of advisory writing were the norm rather than the exception. Decision makers across New Zealand would not only be better informed, they would have more time and energy available to think about what to do with the advice they receive.’
Judges also praised the communications nominated for the two other finalists, calling Business.govt.nz’s Employment Agreement Builder ‘an impressive online tool’ and Z Energy’s annual report ‘zesty’ and ‘refreshingly engaging’.
As always, the winner of the dreaded ‘Brainstrain’ Communication award was announced at the ceremony. This award reveals, in good humour, the document most notable for dumbfounding readers with gobbledygook.
A job description produced by the Parliamentary Service was the dubious winner. The judges said the job description was ‘…a classic example of the myth that a verbose and impersonal document is somehow more professional than a concise and engaging one.’
To their credit, the Parliamentary Service took the award on the chin. They issued a response by way of a tongue-in-cheek video, shown to guests at the ceremony, in which they welcomed winning such a ‘prestigious’ award.
It’s not all bad news. Along with the traditional bin filled with sour worms, the winner of the Brainstrain award gets two hours free consultancy with Write Limited to start transforming the offending document, or another like it, into plain English.
The People’s Choice awards, one segment of the usual yearly Plain English Awards, were held this year as part of the Clarity2016 conference, an international gathering of plain language and communications specialists, legal writers, and business people.
Awards founder Lynda Harris says, ‘We’ve seen the Awards shift attitudes and expectations about communication in the business, professional, and public sectors. Organisations recognise that plain language is no longer a nice-to-have; it’s crucial to their success.’
The full Plain English Awards programme will resume in 2017.
END
Get more information:
www.plainenglishawards.org.nz
Lynda Harris, founder of the WriteMark Plain English Awards, [email protected] and 021 404990
Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust, 021 465 254
www.clarity2016.org
Nicola Welby November 6th, 2016
Posted In: Communications
Tags: Brainstrain, Clarity2016, clear communication, People's Choice, Plain English Awards, plain language
Nominate the best and the worst for an award
We’re mixing it up in 2016 with a different event from previous years. Our major sponsor Write Limited is co-hosting Clarity2016 this year. So we’re focusing on the People’s Choice categories instead of holding the full range of Plain English Awards. Read on for three reasons to get involved.
You’ve always wanted to do something to help banish jargon and gobbledygook
When you nominate a document for the not-so-coveted ‘Brainstrain‘ Award, you’ll be helping to make a positive difference to the way organisations communicate. Almost without exception, organisations step up to ‘take it on the chin’ when nominated for the dreaded bin of sour worm lollies. With the public scrutiny they get from winning the Brainstrain category, they’re motivated to change.
You’ve found a wonderful example of clear communication that you’d like to share with the world
We love to celebrate the great work happening in so many organisations that are improving the way they communicate. Winning the award for People’s Choice Best Plain English Communication is a public pat on the back for New Zealand’s clearest communicators. Help them get the recognition they deserve.
You’ll be helping to promote New Zealand as a country that takes plain language seriously
The People’s Choice Awards will be announced at the international Clarity2016 conference’s gala dinner. Delegates are coming from around the world to this prestigious event, hosted for the first time here in Wellington.
Contact us if you’d like more information
Anne-Marie Chisnall August 21st, 2016
Posted In: Communications
Tags: Brainstrain, Clarity2016, clear communication, People's Choice, Plain English Awards, plain language
