Have you got what it takes to be a Plain English Champion? This year we have two Champion categories: the Best Organisation and the Best Individual or Team.

Here are five clues to help you decide if it’s your organisation’s time to shine. We’re sure you can think of many more!

1. Your organisation champions and celebrates clear communication

Clear communication is something your organisation values and rewards. Your leadership team walks the talk, promoting the benefits of clear communication throughout the organisation.

Internal documents, such as brand guidelines, policies, and newsletters, are written in plain English. Role descriptions emphasise the need to write clearly. Perhaps you even have formal KPIs for using plain English.

Let your industry peers know you’re a leader by entering the Champion category.

2. You’ve noticed better business results from clearer communication

You’ve got case studies or numbers that show improvement. Achieving a measurable return on your investment in business writing is evidence of Champion performance. You recognise writing is more than an everyday activity in business — it can be a way to improve business success.

If you’ve cracked it, you deserve a medal!

3. You’ve had great feedback from customers about your communication style

Getting praise from customers for using plain English is praise indeed! People don’t offer praise lightly. They’re more likely to complain about poor communication — or to say nothing at all.

Great feedback for your communication style shows you’re getting your message across in a way your customers appreciate.

We’d like to hear what brought about that success.

4. You train your staff in better business writing

Organisations that commit to a plain English culture offer their people resources and training. Writing in plain English takes skill and effort.

You train your staff to write clearly, which gives them a step up. They enjoy their writing more, and they write more efficiently.

Good on you for giving your people the tools they need to write well. That’s worth celebrating too!

5. Your organisation encourages peer review of print and online content

Peer review at key stages of a writing project is expected. People in your organisation seek out peer review as they can see the value in another person’s critique. Peer review uses a checklist or standard and is part of a defined process to achieve quality.

Good systems and processes are key to a Champion mindset. Enter the Awards and get some external recognition for your work.

Read about the entry requirements

Read about last year’s Champion organisation

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