Write Ltd. are proud sponsors of this year's People's Choice Awards. Image by Romain Vignes. Unsplash licence.
Like all great things, the Plain English Awards only exist because of the combined vision and ongoing commitment of a group of valuable supporters.
Many hands make light work
At the beginning of our 14-year history, it took a group of passionate professionals, led by Write Limited founder and CEO Lynda Harris, to develop the idea of the Awards and get them started.
Over the course of our history, we’ve relied on various supporters to help us maintain our momentum and keep us working towards our goals. Some have joined us for short periods of time; others have been with us from the start. Check out this year’s sponsors.
Write Limited is one of those long-standing supporters. New Zealand’s premier plain language consultancy, Write is also our founding sponsor. Write believes in using the power of words for good, so sponsoring the Awards fits perfectly with that purpose.
Find out more about why Write chooses to support the Plain English Awards every year
Discover the benefits of sponsorship
Curious about the benefits that sponsoring the Plain English Awards brings to your organisation? Please get in touch — we’d love to discuss sponsorship options with you.
Contact Awards project manager Melissa Mebus on [email protected], or call 04 384 6447 if you’d like to sponsor the Awards.
Nicola Welby July 29th, 2019
Posted In: 2019 People's Choice Awards, Sponsors
Tags: People's Choice, People's Choice Awards, People's Choice Awards 2019, plain language, power of plain English, Sponsorship, Write Ltd
Do you know someone whose writing makes you prickly? Nominate them for the 2019 Brainstrain award.
If you’ve been marking off the days on your calendar, you’ll know the time has come. Nominations for the 2019 People’s Choice Awards opened last Saturday.
Success worth being proud of
What we love about the People’s Choice Awards, and what many of you have told us you love too, is how our winners react to their success. Winners of our People’s Choice Best category are invariably enormously proud — and rightly so! Who wouldn’t be? Your work will have been singled out by a member of the public, judged against other outstanding entries, and deemed by the international judging panel to be the best!
Recognition to take in good humour
What about the winner of our award for the worst communication? Our Worst Brainstrain category recognises a document or website that a member of the public has found confusing, frustrating, obscure, or downright horrible. With all the potential fallout from winning this unenviable title, we love that our winners invariably accept their ‘success’ in good humour. And they see it as an opportunity to start over again, so that their communication serves its audience better.
Check out the acceptance speeches by some past winners of the People’s Choice Worst Brainstrain award:
Nicola Welby June 5th, 2019
Posted In: 2019 People's Choice Awards, Brainstrain, Winners
Tags: Best Plain English Document, Brainstrain, People's Choice, Worst Brainstrain
Is your writing like a can of worms? Image by Sam Howzit, Creative Commons 2.0 licence.
You’re in for a plain English treat over the next couple of years. This year we’re pushing the People’s Choice Awards to the fore (we’ll be back with the full Awards next year). So right now, in 2019, we’re giving all of you in the public domain the chance to nominate your most and least favourite communications.
Here are three great reasons to get involved this year.
You want to do something about frustratingly confusing communications
When you nominate a communication for the not-so-coveted Brainstrain award, you’ll be helping to make a positive difference to the way organisations communicate. Almost without exception, organisations step up to ‘take it on the chin’ when nominated for the dreaded bin of sour worm lollies. With the public scrutiny they get from winning the Brainstrain category, they’re motivated to change.
You want to share a wonderful example of clear communication with the world
We love to celebrate the great work happening in so many organisations that are improving the way they communicate. Winning the award for Best Plain English Communication is a public pat on the back for New Zealand’s clearest communicators. Help them get the recognition they deserve.
You want to help improve the lives of everyday Kiwis
The People’s Choice Awards help organisations to keep things real with their communications. If they win the Best Plain English Communication award, they’re recognised for getting things right for their audience. If, however, they win the dreaded Brainstrain award, they have plenty of incentive to change for the good.
Don’t muck about. It’s time to send your nominations for this year’s People’s Choice Awards!
Nicola Welby May 27th, 2019
Posted In: 2019 People's Choice Awards, Industry awards, People, Social good
Tags: Brainstrain, clear thinking, jargon, jargon-busting, People's Choice
'We worked for 3 years to get this!' Winner of the Best Plain English Document — Private sector Jacqueline Taylor celebrates her success. Photo by Rebecca McMillan Photography.
What an amazing ceremony last night! Congratulations to all our 2018 winners — you deserved all the recognition you got. The feedback you each received from your judges truly shows that plain English is alive and kicking in New Zealand. It also shows that, as a Trust, we’re making great strides towards fulfilling our goals.
‘Keep going and spread the word!’
A special mention to the winners of our Plain English Champion — Best Individual or Team category. The work that’s gone into the Better Letters Project at the Ministry of Social Development is seriously changing the lives of everyday New Zealanders.
Our judges got it right when they said, ‘Keep going and spread the word! Imagine what New Zealand’s public service might look like if every government department took this approach!’
Find out about this year’s winners
Take a look at photographer Rebecca McMillan’s wonderful photos of the ceremony
Melissa Mebus November 16th, 2018
Posted In: 2018 awards ceremony, 2018 winners, Finalists, Social good, Winners
Tags: 2018 Plain English Awards, 2018 Winners, Champion, clear communication, People's Choice
They're the sparkle on the plain English cupcake. Well done to this year's finalists. Photo by Audrey Fretz on Unsplash
Our judges have announced this year’s finalists. Find out who they are here
What makes an entry good enough to become a finalist? According to our judges, it’s all about being like this:
- ‘Overall, we have a strong example of how a company can take complex information and share the details both with clarity and with compelling storytelling. Kudos!’
- ‘I would certainly use this product as an example of effective plain writing and information design.’
- ‘This is an exemplary document.’
Now the countdown begins to our Awards ceremony on Thursday, 15 November, where we’ll announce and celebrate this year’s winners. Watch this space for details about how to get tickets.
Melissa Mebus October 18th, 2018
Posted In: 2018 Plain English Awards, Finalists, Plain English Awards
Tags: 2018 finalists, 2018 Plain English Awards, Industry awards, People's Choice
We were lucky enough to have five judges make last year's Awards ceremony. From left are Simon Hertnon, Kylie McGrath, Rachael Fogarty, Rachel McApline, and Maryland Spencer. Image by A Beautiful Photo
Meet our incredible line-up of plain English experts — from around New Zealand and the world — who’ll be judging entries in this year’s Awards. We’re proud to have such a wonderful pool of experts, and honoured that they’ve all offered their time to help us decide on our finalists and winners. We’re also grateful for the feedback they’ll give to all shortlisted entrants.
Judges for the 2018 Plain English Awards
Melissa Mebus September 3rd, 2018
Posted In: 2018 Plain English Awards, Communications, Judges, People's Choice awards, Plain English Awards
Tags: 2018 Plain English Awards, champions, clear communication, People's Choice, Plain English Awards
You, the public, call the shots in the People's Choice awards. Photo by Stuart Guest-Smith on Unsplash.
Members of the public can praise a paragon of clarity or put forward a perplexing paper in the People’s Choice category of the Plain English Awards.
You can enter documents and websites for two awards:
- Best Plain English Communication — for the most outstanding example of a plain English document or webpage nominated by a member of the public
- Worst ‘Brainstrain’ Communication — for a publicly available or widely used document or website that causes problems for many people.
How a Brainstrain award can help
The Brainstrain typically gets a lot of publicity. But even the winners of this category can turn the event into something positive. By shining a spotlight on entries in this category, awards organisers hope the entries will be rewritten in beautifully plain English.
Winners are welcome to blow their own trumpet
The winners of the Best Plain English Communication can share news of their win. They receive a logo to display on the winning publication and their email footer. They’ll also often have people blowing their trumpet for them — take a look at what stuff.co.nz had to say about last year’s winner, the Wellington City Council.
Entries come from everywhere
People nominate documents from likely and unlikely places.
The Wellington City Council’s newsletter Our Wellington Tō Tātou Pōneke won the ‘best’ award in 2017. Judges said vibrant design and friendly language made the document appealing. ‘Successfully combines drier council initiatives with more exciting information on events.’
In 2016, a paper from researchers NZIER with the forbidding title ISDS and Sovereignty won. It succinctly explained a key point of contention in the Trans-Pacific Partnership. It was ‘a breath of fresh air to readers used to struggling through lengthy, jargon-filled advisory documents,’ said the judges.
KiwiSaver documents have won both the ‘Best’ and ‘Brainstrain’ awards.
How you can enter
You have until 3 September to enter a website or document. You need to submit an electronic copy of the entry — so if you’re entering a printed document, you’ll need to scan it.
Entries must:
- be whole documents or webpages, not extracts
- be in current use for business purposes
- be owned by an organisation that operates in New Zealand
- not be owned by the organisation you work for
- not be a book, or an extract from a book.
Your identity will not be revealed to the organisations you nominate, or to the judges.
Enter the People’s Choice — Best Plain English Communication
Enter the People’s Choice — Worst ‘Brainstrain’ Communication
Melissa Mebus June 29th, 2018
Posted In: 2018 Plain English Awards, People's Choice awards
Tags: 2018 Plain English Awards, Brainstrain, clear communication, People's Choice
Are you ready to be in the running for success?
What’s the best feedback you could hope for about a website that you or your organisation has created? What’s the greatest outcome you could imagine from a document your organisation has published? And what’s the most satisfying result you could wish for for the writers in your organisation?
How about, ‘This site was our clear and unanimous winner! We hope plain-writing professionals and trainers will use it as a good example of plain writing principles’? Or what about, ‘What’s not to like?’ And even, ‘It’s hard to see how the writers could have helped the readers more’?
The responses we’ve listed above are all true-blue pieces of feedback from judges at last year’s Plain English Awards. What kind of feedback do you think you’d get?
Going the extra mile for readers
Every year the Plain English Awards honours those individuals and organisations who have gone the extra mile to get the best outcomes for their readers. The Awards are a public pat on the back for plain English champions. They help to raise the bar for clear communication.
To decide on our champions, independent panels of plain English experts and advocates judge entries and decide on who’s best in each category. This year the Awards has 13 different categories to enter (or to be entered in).
Are you ready to be in the running?
Entries for the 2018 Plain English Awards are open. You have 3 months to get your entries in before they close on Friday, 31 August.
Enter the 2018 Plain English Awards through our website.
Melissa Mebus May 29th, 2018
Posted In: 2018 Plain English Awards, Plain English Awards
Tags: 2018 Plain English Awards, clear communication, People's Choice, Social good
The decisions were tough but our shortlists are out. Photo by Samuel Scrimshaw on Unsplash
We’ve had plenty of positive and productive feedback about this year’s entries, with several judges commenting on how tough their decision-making has been. One judge summed up the dilemma perfectly: ‘This competition is stiff, and we will have to do some real work to sort out the best of the best.’
Take a look at this year’s shortlists
Entries on the shortlists are in no particular order. If we haven’t published a shortlist, it means we can’t let the cat out of the bag just yet. In some categories we had fewer entries that met the judges’ high standard.
Look out for the list of finalists on 19 October.
Nicola Welby September 28th, 2017
Posted In: Communications, Plain English Awards
Tags: 2017 Shortlists, clear communication, People's Choice, Plain English Awards
Time to celebrate! Photo by Tessa Rampersad on Unsplash
Why do we hold the annual Plain English Awards? What is it exactly that we’re trying to achieve?
Celebrating individuals and organisations that put the needs of their readers first
Everyone’s talking about it — busy people leading busy lives. Everyday people are regularly expected to read what can be critical information in a variety of mediums. But if the information they’re getting is written or presented in a way that makes it difficult to process, essential messages can get lost or muddled.
The Plain English Awards celebrate individuals and organisations that put the needs of their readers first. The Awards aim to:
- improve government and business documents so that all New Zealanders can understand them
- raise public awareness of the need for, and benefits of, plain English
- create a public preference for organisations that choose to communicate in plain English.
How seemingly small changes can make a big difference
Last year Wellington author and writing trainer Simon Hertnon was a judge in the People’s Choice section of the Plain English Awards. He and his panel members chose the winner of the Best People’s Choice — Best Plain English Communication and the People’s Choice — Worst ‘Brainstrain’ Communication.
Simon shared his impression of the two winning entries in his recent blog post about the critical influence of tone in a formal document. Suitable tone is a key component of any plain English document. And last year’s winner of the Best Plain English Communication Award offered a perfect example of how effective good tone can be. The winner of the Brainstrain Award, however, illustrated the alternative.
‘One winning entry illustrated why the default writing style of business and government — which I would characterise as formal, exhaustive, and impersonal — regularly fails to meet the needs of today’s information-overloaded reader,’ Simon says in his blog post.
‘The other winning entry provided an exemplar for what business and government writers can and should do to improve the quality and usefulness of their writing. That is, to employ a familiar, confident, no-nonsense tone.’
Time to get your entries in for the 2017 Awards
Have you submitted your Awards entries yet? Don’t miss out — enter now
Nicola Welby August 30th, 2017
Posted In: Plain English Awards
Tags: Brainstrain, People's Choice, Plain English Awards, Simon Hertnon
