ANZ
Finalist: Best Plain English Website — Private Sector 2013
Judges' comment
KiwiSaver is a complex scheme and this site has made an admirable effort to simplify it. We liked the videos and graphs providing clear, engaging, relevant and useful content.
The site does a good job of speaking to a general user with average knowledge of KiwiSaver or none at all. It used common vocabulary and made an effort to explain jargon. The tone of the language is helpful and information is easy to understand in one reading.
Media statement
ANZ is delighted to be a finalist for Best Plain English Website — Private Sector for ANZ FutureWise.
As more New Zealanders continue to find information online, we recognised how important it was to give customers a website dedicated to KiwiSaver.
ANZ FutureWise is one of the practical ways we’re helping Kiwis understand their investment in KiwiSaver
FutureWise contains handy video case studies and access to calculators and tools, organised by people’s stage in life. We also wanted to debunk some common KiwiSaver myths and misunderstandings and explain how the scheme works in Plain English.
With informative content that’s been created using customer research and feedback, the website forms part of ANZ’s commitment to deliver information that’s easy to understand.
This award recognises the huge efforts we’ve made to improve the way we communicate with our customers.
John Body
Managing Director ANZ Wealth