If you’ve been marking off the days on your calendar, you’ll know the time has come. Nominations for the 2019 People’s Choice Awards opened last Saturday.
What we love about the People’s Choice Awards, and what many of you have told us you love too, is how our winners react to their success. Winners of our People’s Choice Best category are invariably enormously proud — and rightly so! Who wouldn’t be? Your work will have been singled out by a member of the public, judged against other outstanding entries, and deemed by the international judging panel to be the best!
What about the winner of our award for the worst communication? Our Worst Brainstrain category recognises a document or website that a member of the public has found confusing, frustrating, obscure, or downright horrible. With all the potential fallout from winning this unenviable title, we love that our winners invariably accept their ‘success’ in good humour. And they see it as an opportunity to start over again, so that their communication serves its audience better.
Check out the acceptance speeches by some past winners of the People’s Choice Worst Brainstrain award: