Wellington City Council
Our Wellington: Tō Tātou Pōneke (winter 2017 edition)
This document showed clear, engaging writing. It also had good simple design, was nicely paced, and well illustrated.
We thought this document was very reader-focused. We liked the informal language. The document had good engagement.
Māori words were cleverly integrated so that even those who do not speak te reo would understand the meaning.
Our Wellington — Tō Tātou Pōneke is delivered to every household in Wellington City, so it’s important the content is user-friendly and appeals to a broad audience.
Using plain English is one way to make sure the information we’re sharing is compelling and easily understood by as many people as possible, whether we’re encouraging people to attend an event or asking for feedback on a plan.
We aim for our quarterly magazine to be like the city — attractive, progressive, and easy to get around. Feedback from readers shows our efforts are appreciated, which is very satisfying.
Cass Hesom-Williams
Senior Editor/Writer, Strategic Communications and Engagement team
Wellington City Council