<\/p>\n

Document name<\/h4>\n

Quit smoking resource for pregnant women<\/em><\/p>\n

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Judges’ comment<\/h4>\n

We think this is a really engaging document that works well for its audience. You clearly understand the concerns and misconceptions your audience may have, and you\u2019ve addressed all of these in a clear way.<\/p>\n

You\u2019ve used clear, simple sentences and everyday language. You\u2019ve made great use of \u2018you\u2019 and \u2018your\u2019 to speak directly to the reader.<\/p>\n

In terms of layout, we liked the chunky presentation that made key ideas jumped out. Well done.<\/p>\n

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Media statement<\/h4>\n

Quitline is delighted that our Quit smoking resource for pregnant women is a finalist in the WriteMark Plain English Awards.<\/p>\n

Our aim with this resource was to create an upbeat, inspiring booklet that would appeal to the demographic of women who are most likely to smoke when pregnant. We wanted to be honest about the harms to baby, without sounding judgmental.<\/p>\n

We are very aware of how important it is to communicate clearly and in a way that engages people who want to quit smoking. Having the right information and encouragement can make the difference in whether someone successfully quits or not. In the case of pregnant women who smoke, getting the messages right is doubly important. The health of a vulnerable baby is also at stake.<\/p>\n

Since our organisation\u2019s inception in 1999, we are proud of the suite of printed resources we have developed, which are used by the whole health sector.<\/p>\n

Paula Snowden<\/strong>
\nChief Executive<\/p>\n","protected":false},"excerpt":{"rendered":"

Document name Quit smoking resource for pregnant women Judges’ comment We think this is a really engaging document that works well for its audience. You clearly understand the concerns and misconceptions your audience may have, and you\u2019ve addressed all of these in a clear way. You\u2019ve used clear, simple sentences and everyday language. You\u2019ve made […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n