<\/p>\n

Document name<\/h4>\n

Get prepared for an emergency<\/em><\/p>\n

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Judges’ comment<\/h4>\n

The purpose of this poster is very clear. It presents a really important message, and therefore needs to work well for all citizens, however literate. It absolutely achieves this. It looks like the result of a very good design process. The graphics are entirely relevant and work in perfect tandem with the words. We can\u2019t think of any ways to improve it. Excellent work.<\/p>\n

We found it hard to judge this poster alongside other entries, as this one has so few words! This makes us think that we need a new \u2018Best infographic\u2019 category in future, so entries like this one can be more fairly judged against other similar entries.<\/p>\n

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Media statement<\/h4>\n

Wellington City Council is thrilled to be a finalist in the Best Plain English Document \u2014 Public sector \/ NGO category for an emergency preparedness poster in this year\u2019s WriteMark Plain English Awards.<\/p>\n

The poster was designed to convey clear messaging and images for everyone, including people with mobility impairments, about what to do in an emergency \u2014 like alternatives to \u2018drop, cover, and hold\u2019 for people in a wheelchair.<\/p>\n

Council\u2019s Community Services team consulted with numerous organisations \u2014 including Red Cross Refugee Services, Age Concern, Deaf Aotearoa and Arthritis New Zealand \u2014 to get feedback to incorporate into the final design.<\/p>\n

The Creative Services Manager, Brenda Costeloe, says it was a rewarding brief for the actual design of the poster.<\/p>\n

\u2018We always design with the customer in mind, we start with their needs, and the Community Services team identified that people with accessibility issues form an important part of this customer group,\u2019 says Brenda.
\n\u2018We used larger font sizes, less text plus pictogram images to explain what to do, also simplification and a clear hierarchy of written information to make this poster as accessible as possible.\u2019<\/span><\/p>\n

Acknowledgement for the poster is a bonus for the designers, who concentrated on finding the right visual balance between text and images for effective messaging, according to Brenda.<\/p>\n

\u2018It went through several iterations and testing to make sure we had it right. It is good to see the work recognised and valued by the public. The designer and illustrator did a great job collaborating with Community Services to get it right.\u2019<\/span><\/p>\n

An article about the poster was published in the June 2015 edition of the Ministry of Civil Defence and Emergency Management Impact magazine, generating much interest in the resource from local authorities and government organisations around the country.<\/p>\n

Victoria Barton-Chapple<\/strong>
\nCouncil Communications<\/p>\n","protected":false},"excerpt":{"rendered":"

Document name Get prepared for an emergency Judges’ comment The purpose of this poster is very clear. It presents a really important message, and therefore needs to work well for all citizens, however literate. It absolutely achieves this. It looks like the result of a very good design process. The graphics are entirely relevant and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n