<\/p>\n

Document name<\/h4>\n

2015 Sheepmeat and Beef Levy Referendum, levy proposal, pocket guide and team guide<\/em><\/p>\n

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Judges’ comment<\/h4>\n

This document has a strong purpose statement at the start. The first three pages tell readers what the document is about, why it\u2019s important, and how to act on what they\u2019ve read.<\/p>\n

The document has an \u2018inverted pyramid\u2019 structure that answers readers\u2019 main questions up front and includes easy-to-navigate detail further on. Readers can choose to read only the first pages to get the key information, and won\u2019t miss important information if they skip the rest (as busy people often do).<\/p>\n

You\u2019ve created a nice balance between images that illustrate the data and stories, and text blocks that generally don\u2019t overwhelm the reader.<\/p>\n

The document gives readers all the information they need, from the big picture to the in-depth data and analysis. This is important both for compliance and for ensuring the reader can make an informed decision.
\nKudos to the team responsible! The document illustrates that people at Beef + Lamb recognise that what\u2019s most important to them isn\u2019t always what\u2019s most important to the reader. You\u2019ve written this document with your audience in mind.<\/p>\n

Overall, this is an excellent document that has a clear purpose, is visually engaging, and clearly written for a lay audience. It treats readers with respect and acknowledges the hard questions.<\/p>\n

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Media statement<\/h4>\n

Beef + Lamb New Zealand is owned by New\u00a0Zealand\u2019s sheep and beef farmers. They invest collectively in the organisation to carry out activities they couldn\u2019t do alone. This includes animal and pasture research and developing farmers\u2019 business skills and knowledge to drive farm performance. The organisation works on keeping the doors to export markets open and reducing barriers to trade plus creating consumer preference for New\u00a0Zealand beef and sheepmeat.<\/p>\n

Beef\u00a0+\u00a0Lamb New\u00a0Zealand is organised to have farmers\u2019 backs on issues that impact their ability to farm. Farmers want the organisation to be their voice on matters like their care and responsibility for the environment and securing sensible rules around health and safety. This is so they can get on and do what they love the most \u2014 farming.<\/p>\n

Beef + Lamb New Zealand is operated through the Commodity Levies Act 1990. Every 6\u00a0years the organisation is required to hold a referendum to ask farmers if they want to continue to be levied to fund the work of Beef\u00a0+\u00a0Lamb New\u00a0Zealand.<\/p>\n

The materials that won the Best Plain English Document \u2014 Private Sector were developed as part of the 2015 Sheepmeat and Beef Levy Referendum. The levy proposal was mailed to all 18,000 sheep and beef farmers with voting papers. It deliberately told the Beef\u00a0+\u00a0Lamb New\u00a0Zealand story through a series of farmer case studies to make the information and proposition accessible. The other two documents were information resources for staff and stakeholders to update them on all information they needed to support the campaign.<\/p>\n

The referendum vote was carried out in September and was a convincing success, with 85 per cent support for continuing both levies. This has given Beef\u00a0+\u00a0Lamb New\u00a0Zealand a strong mandate for the next 6\u00a0years.<\/p>\n

Beef + Lamb New Zealand is delighted with this result and to have won Best Plain English Document \u2014 Private Sector in the 2015 WriteMark Awards.<\/p>\n

Jan Keir-Smith<\/strong>
\nBeef + Lamb New Zealand Communications Manager<\/p>\n","protected":false},"excerpt":{"rendered":"

Document name 2015 Sheepmeat and Beef Levy Referendum, levy proposal, pocket guide and team guide Judges’ comment This document has a strong purpose statement at the start. The first three pages tell readers what the document is about, why it\u2019s important, and how to act on what they\u2019ve read. The document has an \u2018inverted pyramid\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":189,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n