Judges’ comment<\/h4>\n

This is a standout website. It makes a seemingly ugly fruit simply beautiful. In terms of your stated aims, it\u2019s a very effective piece of communication.<\/p>\n

We loved the use of humour. This isn\u2019t always possible when designing for clients as it depends on subject matter, but you\u2019ve certainly used it very effectively here.<\/p>\n

Overall, the site is well-constructed, easy to navigate, and has excellent layout and visuals. It\u2019s clean, direct, and fresh \u2014 a good reflection on the product and the company. You\u2019ve used a good balance between text and images.<\/p>\n

You\u2019ve also used nice clear language. The information is friendly and readable, and headings are fresh and funny. The two-fold purpose of attracting effective workers and enticing exporters is done well with relatively little text. You\u2019ve whittled it all down to key points. Commendable!<\/p>\n

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Woods the Creative Agency and Enzed Exotics are delighted to win this year\u2019s Best Plain English Website \u2014 Private Sector award.<\/p>\n

Enzed Exotics produce and export a fruit that is unique and relatively unknown. With the website, we wanted to capture the essence of the quirky horned melon, and share the joy it brings to people\u2019s lives.<\/p>\n

As a key vehicle for introducing the brand to overseas markets, the website needed to communicate a simple, engaging story. By using plain English we were able to educate consumers all over the world about these captivating melons and the beautiful environment where they are grown.<\/p>\n