\nJudges’ comment<\/h4>\n
The purpose is clear right up front. Well done.<\/p>\n
The reader-focused language is the most impressive aspect of this entry. You\u2019ve crafted your writing to really appeal to your target readers and to increase the likelihood that they\u2019ll read and understand the Rules. The tone is friendly and informal. You could go further in places to get rid of every last traditional-sounding phrase.<\/p>\n
Terms and conditions documents are typically impenetrable. The effort you\u2019ve made here to make them readable is commendable and worthy of acknowledgement. You\u2019ve done a great job of capturing the right tone for your customers.<\/p>\n
We recommend some further work on layout and on grammar and punctuation. We\u2019d also like to see more than \u2018sense\u2019 testing with this document.<\/p>\n
\nMedia statement<\/h4>\n
Colloquial and terms and conditions are not normally two things that go together.<\/p>\n
TVNZ set about changing that with the creation of our new House Rules last year. TVNZ has the legal expertise to draft terms and conditions and privacy policies, but after some self-reflective scrutiny we realised if we actually wanted people to read our House Rules we might need some help.<\/p>\n
This is where a beautiful little relationship started between TVNZ and Hunch \u2014 and TVNZ\u2019s new website terms and conditions became TVNZ\u2019s House Rules.<\/p>\n
TVNZ\u2019s GM Rights and Legal Counsel Cate Slater says TVNZ wanted the House Rules to be something people could read and understand and also smile at.<\/p>\n
\u2018We were also re-launching TVNZ OnDemand, which for the first time required a login. We wanted to be really transparent about that process.\u2019<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Document name House Rules Judges’ comment The purpose is clear right up front. Well done. The reader-focused language is the most impressive aspect of this entry. You\u2019ve crafted your writing to really appeal to your target readers and to increase the likelihood that they\u2019ll read and understand the Rules. The tone is friendly and informal. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n
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