<\/p>\n

Document name<\/h4>\n

Can’t contact<\/em> letter<\/p>\n

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Judges’ comment<\/h4>\n

Both your \u2018before\u2019 and \u2018after\u2019 versions of the letter have a clear purpose. The rewritten letter makes its purpose even clearer with the addition of the \u2018Where are you, herd \u2026?\u2019 in the right-hand corner. That was a masterstroke!<\/p>\n

The layout of the new letter has more white space because it\u2019s less wordy than the original. You\u2019ve greatly improved the layout and presentation of the form that goes with the letter. Both feel less bureaucratic and more inviting. Great work.<\/p>\n

You\u2019ve done an excellent job of humanising the headings in the form. You\u2019ve used nice short paragraphs. Your sentences are short and active.<\/p>\n

The tone of the letter is spot on. Given that the purpose is to get farmers to take action, we think the letter really works\u2014it makes it easy for people to quickly provide the information needed. The phrasing is both polite and conversational.<\/p>\n

The new version is definitely a big improvement on the original. You\u2019ve created a very effective letter and form, confidently put together and well presented. Well done.<\/p>\n

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Media statement<\/h4>\n

OSPRI is delighted to be named a finalist in the WriteMark Plain English Awards for the Best Plain English Turnaround. As a first time entrant, this has given us confirmation that our communications are direct, effective, and easily understood.<\/p>\n

OSPRI is a non-profit organisation managing New Zealand\u2019s national animal identification and tracing (NAIT) programme and the TBfree programme. We communicate with the people who make up New Zealand\u2019s agricultural backbone \u2014 farmers, landowners, contractors, and business owners.<\/p>\n

We recently had an opportunity to reassess the way we communicate, to revisit our main documents and explore the use of online channels to convey important information. We approached our task with a fundamental commitment to using plain English to reinforce the accuracy, brevity, and clarity of all OSPRI collateral.<\/p>\n

The language we use is often necessarily technical, and feedback from our farmer focus groups indicated a strong preference for simple, plain English to get the messages across. Because we\u2019re making sure all our communications are easy to understand, farmers know how to meet their obligations. This supports our work towards livestock traceability and a TB-free New Zealand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Document name Can’t contact letter Judges’ comment Both your \u2018before\u2019 and \u2018after\u2019 versions of the letter have a clear purpose. The rewritten letter makes its purpose even clearer with the addition of the \u2018Where are you, herd \u2026?\u2019 in the right-hand corner. That was a masterstroke! The layout of the new letter has more white […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n