Judges\u2019 comment<\/h4>\n

On the whole, you’ve done a good job creating a user experience that is clear and helpful, which is refreshing for an insurance organisation!<\/p>\n

This website is a very good example of plain English used to support a business to communicate clearly and in an engaging way with as many New Zealand residents and citizens as possible. I’d expect it to have a positive impact on sales to new customers and existing customer retention and engagement.<\/p>\n

This is a very strong site. It gives a great first impression, drawing the reader in from the start. This is then followed up by concise and engaging content and a simple-to-navigate layout that makes it easy for readers to find and do what they need to.<\/p>\n

---

\n

Media statement<\/h4>\n

We completed a brand re-fresh of Accuro at the end of 2018. The foundation of this process was a re-assessment of our values and what is important to Accuro. We identified flexibility, proactivity, understanding and simplicity as essential to the way that we want to operate.<\/p>\n

Our website is the first touch point for many people considering health insurance, so we made it a priority to be as direct as possible. We worked together with Springload to create a website that is clear, concise and easy to navigate. As a co-operative working for our members, we don\u2019t have anything to hide, so our communication needs to be simple and accessible.<\/p>\n

We are grateful to receive official recognition that we are making health insurance easier to understand for everyday New Zealanders.<\/p>\n

Fiona Mackenzie<\/strong>
\nBrand Manager
\nAccuro Health Insurance<\/p>\n","protected":false},"excerpt":{"rendered":"

Website www.accuro.co.nz Judges\u2019 comment On the whole, you’ve done a good job creating a user experience that is clear and helpful, which is refreshing for an insurance organisation! This website is a very good example of plain English used to support a business to communicate clearly and in an engaging way with as many New […]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":3464,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n