{"id":574,"date":"2016-06-22T02:33:46","date_gmt":"2016-06-22T02:33:46","guid":{"rendered":"http:\/\/www.plainenglishawards.org.nz\/?page_id=574"},"modified":"2016-07-09T09:08:01","modified_gmt":"2016-07-09T09:08:01","slug":"winner-peoples-choice-worst-brainstrain-communication-2014","status":"publish","type":"page","link":"https:\/\/www.plainenglishawards.org.nz\/winners\/2014-awards\/winner-peoples-choice-worst-brainstrain-communication-2014\/","title":{"rendered":"Winner: People’s Choice \u2014 Worst ‘Brainstrain’ Communication 2014"},"content":{"rendered":"

<\/p>\n


\n

Document name<\/h4>\n

Important Notices<\/em><\/p>\n


\n

Judges’ comment<\/h4>\n

If Air New Zealand’s notice is truly important, it should be worthy of plain language. Instead, it is more of a poorly structured obstacle course. It’s a great example of compliance writing … discouraging you from reading anything that might turn out to be important.<\/p>\n


\n

Media statement<\/h4>\n

Unfortunately, Air New Zealand declined to send us a media statement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Document name Important Notices Judges’ comment If Air New Zealand’s notice is truly important, it should be worthy of plain language. Instead, it is more of a poorly structured obstacle course. It’s a great example of compliance writing … discouraging you from reading anything that might turn out to be important. 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