I said that care can be a powerful catalyst for action if we will act on what we feel prompted to do. The three law firm owners I interviewed\u00a0 had done just that \u2014 they literally turned their values and sense of care into strong action.<\/p>\n

So, believing what you do about the power of plain language, my question to you as both writer and consumer is \u2018what action can you take that is bigger and bolder than before?\u2019 How can you make your sense of care count?<\/p>\n

As a writer your awareness of the benefits of plain language will naturally spur you on to rewrite. Make your effort meaningful! What significant project needs your support and insights? Which of your reader groups are most in need? Who must you persuade? Where can you make a difference?<\/p>\n

As a consumer, it\u2019s your voice that will bring change, so speak up! When you receive a document that is anything but reader-friendly, reject! Don\u2018t sign a difficult to understand contract. Query unclear instructions and ask for better. Tell companies what you think of their convoluted policies.<\/p>\n

Let care equal action. Let care equal clear.<\/p>\n

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