The simple sentence as a graphic<\/strong><\/h4>\n

The gold Awards icon is a simple graphic representation of a sentence. It was inspired by the emergence of icon-based visual language in digital media. The best known of these icons is the \u2018hamburger menu\u2019 icon, widely used on mobile websites to show where the navigation menu is kept.<\/p>\n

Using gold for the icon signifies the prestige associated with the Awards and helps to bridge the gap between the old and new brands. Adding a deep electric blue to the colour palette adds vibrancy while complementing the gold of the original brand.<\/p>\n

We\u2019ve used some good old Kiwi phrases as language-based, companion imagery on the website, conveying the idea of fun Kiwi straightforwardness.<\/p>\n

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A new era for the Plain English Awards<\/strong>
\nThis bold new identity represents the refreshed face of the Plain English Awards. We hope it\u2019s going to become a very visible and recognisable brand and that it will help to further raise awareness of plain English in New Zealand.<\/p>\n

Thanks to The Wright Family Foundation for kindly sponsoring the new website.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Awards celebrated 10 years in 2015. The time seemed right for a fresh new look. Craig Christensen of Graphic Solutions was keen to help. Craig is a great advocate of clear communication in words and visuals. And he designed the popular theme \u2018Who\u2019s the clearest of them all?\u2019 for some of our earlier Awards. […]<\/p>\n","protected":false},"author":3,"featured_media":858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,23],"tags":[17,20,18,21,19,22],"yoast_head":"\n