Beef + Lamb New Zealand Ltd
Winner: Best Plain English Website — Private Sector 2012
Lisa Wilde of Beef + Lamb New Zealand with sponsor Craig Christensen of Graphic Solutions
Judges' comment
This is certainly the best entry in the category. The Beef + Lamb site shows a strong commitment to plain English. The purpose is really clear and the pages show plain language, active verbs, and short sentences. Useful summaries and clear navigation help site visitors quickly find what they need. Well done!
Media statement
Farmers are the ultimate straight talkers, so when we rebuilt our website last year, we wanted to make sure we do the same. Our vision was to provide a one-stop shop where New Zealand sheep and beef farmers can quickly find information to help them farm smarter. It was a great opportunity to review our content according to those all-important principles of conciseness, clarity and usability. Because it doesn’t matter how good your information is if no one reads it.
Our users say they like the new site. Web statistics confirm it. Now more people visit more often — and read more while they’re there. We worked hard to get beeflambnz.com to where it is now, so we’re absolutely thrilled to be acknowledged as a winner in this year’s Plain English Awards. We believe we can do better still, but it’s splendid to know we’re off to a good start.
Lisa Wilde
Digital Editor
2012 Awards winners and finalists