Commission for Financial Literacy and Retirement Income
Winner: Best Plain English Website — Public Sector / Non-Government Organisation 2012
Executive Director David Kneebone of the Commission for Financial Literacy and Retirement
Income with sponsor Craig Christensen of Graphic Solutions
Judges' comment
There’s no confusion about the purpose of this site — it really is everything you need to get your finances sorted. This site isn’t just easy to use, it’s elegant. Its simplicity, words, and design encourage people to take charge of their finances. This attractive and inviting website turns money into sense!
Media statement
Our vision is for all New Zealanders to get their money matters sorted. It’s an ambitious goal. As well as being a topic that many would rather not discuss, personal finance is riddled with complex concepts and terms.
When we redeveloped our Sorted website, we focused on ways to make this topic simpler. We have structured money management into three key areas — Think, Shrink & Grow — and introduced ‘next steps’ and ‘nudges’ to help people on their journey to becoming sorted.
We worked hard to keep our messages short and simple while still being helpful and friendly. We need communications that help us to achieve our goal, and plain English is essential to this.
David Kneebone
Executive Director
2012 Awards winners and finalists