2010 WriteMark |
Friday 3 September 2010 |
New Zealand Plain English Awards |
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Pinnacle Life
Winner: Best Plain English Document — Private Sector
Life Cover Policy Document
Kerry Vaughan from Pinnacle Life, with judge Neil James
Organisation statement
We’ve written our life insurance documents in plain, simple, non-legal English. We wanted to make sure that our customers could actually understand what they were buying; free from the jargon that dominates the industry. Winning this award is wonderful recognition for us, helping us to live up to our catch phrase of “Pinnacle Life — Definitely not your regular, old-fashioned, overpriced, life insurance company”.
Kerry Vaughan
Marketing Manager
Pinnacle Life
